Team Personas for Enterprise Contexts

Julia Byron
UX Designer and Researcher at IBM
Omkar Chandgadkar
UX Designer at IBM

1:03h

Julia Byron

UX Designer and Researcher at IBM

Julia Z Byron is a Design, Technology and Innovation Fellow for the City of Austin.

As a fellow, she is bringing the principles, values and practices of user-centered design to government.

Previously she was at IBM Design where she practiced user research and UX design, and worked to establish user centered practices in the company culture.

Julia has a degree in Industrial and Interaction design from Syracuse

Omkar Chandgadkar

UX Designer at IBM

At IBM, he advises teams on research planning and workshop facilitation to make research insights communication more immersive and effective. Originally from Pune, India, Omkar has a background in Computer Engineering and Information Sciences and is an alumni of the University of Mumbai and the University of Michigan, Ann Arbor.

Learn how to create personas for teams of users in the enterprise.

You'll learn:

How to differentiate and segment personas
How to create clear personas from user data
How to increase accuracy with collaborative persona mapping

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Team Personas for Enterprise Contexts

Julia Byron

Omkar Chandgadkar

You'll learn:

UXPin is the end-to-end product design platform.

Rapid Wireframing & Prototyping

Scalable Design Systems

Collaboration & Validation

Project Tracking & Dev Handoff