Design Transformation at Autodesk

Maria Giudice
VP of Experience Design at Autodesk

1:02h

Maria Giudice

VP of Experience Design at Autodesk

Innovator, artist, protagonist, and positive provocateur, Maria has pursued a vision of intelligent, elegant, people-centered design throughout her professional life. Her grasp of the pragmatic, the authentic, and the essential have kept her at the forefront of design and business for over 25 years.

Under Maria’s leadership, Hot Studio, the experience design firm she founded in 1997, grew into a full-service creative agency with an impressive list of Fortune 500 clients. In March 2013, Facebook acquired the talent behind Hot Studio. In 2015, she joined Autodesk as VP, Experience Design. Her latest book, Rise of the DEO: Leadership by Design, is published by New Riders. Maria is an AIGA Design Fellow. She has spoken at conferences all over the world and currently serves as an adjunct professor and trustee at California College of the Arts in San Francisco.

A case study exploring the spread of design culture at Autodesk.

You'll learn:

How Autodesk shifted from being tech-focused to customer-focused
How to build a strong design culture at your own company
How to improve design thinking adoption across offices

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Design Transformation at Autodesk

Maria Giudice

You'll learn:

UXPin is the end-to-end product design platform.

Rapid Wireframing & Prototyping

Scalable Design Systems

Collaboration & Validation

Project Tracking & Dev Handoff