Calculating UX ROI with Financial Models

Aaron Powers
Principal Design Researcher, Athena Health

1:00h

Aaron Powers

Principal Design Researcher, Athena Health

Aaron Powers is a Principal Design Researcher at athenahealth, where he is the senior expert within a team using statistics & data science to measure UX across the company. His focus is measuring UX’s value to the business.

Previously, Aaron led MathWorks’ UX data analytics team. Aaron has worked to build a better understanding of UX’s relationship to business, based on MBA work at Babson and at Carnegie Mellon as a researcher & HCI Masters. While his focus has turned to primarily quantitative work in recent years, he previously led UX design at iRobot & Opera Solutions.

Aaron co-founded the UX Data Scientists group on LinkedIn, a community of specialists focusing on measuring the User Experience using advanced methods such as machine learning.

See how to accurately calculate UX ROI.

You'll learn:

How to create a UX ROI model with decision trees and expected values
How to forecast the effect of UX on sales
How to use SUS and NPS to measure the effect of UX

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Calculating UX ROI with Financial Models

Aaron Powers

You'll learn:

UXPin is the end-to-end product design platform.

Rapid Wireframing & Prototyping

Scalable Design Systems

Collaboration & Validation

Project Tracking & Dev Handoff