{"id":44768,"date":"2023-09-24T23:22:47","date_gmt":"2023-09-25T06:22:47","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=44768"},"modified":"2023-09-25T17:16:55","modified_gmt":"2023-09-26T00:16:55","slug":"user-goals-vs-business-goals-finding-the-ux-tipping-point-ja","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/user-goals-vs-business-goals-finding-the-ux-tipping-point-ja\/","title":{"rendered":"UX\u306e\u30c6\u30a3\u30c3\u30d4\u30f3\u30b0\u30dd\u30a4\u30f3\u30c8 &#8211; \u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb \u3068 \u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb"},"content":{"rendered":"\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-44584\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/04\/User-goals-vs-business-goals-1024x512.png\" alt=\"UX\u306e\u30c6\u30a3\u30c3\u30d4\u30f3\u30b0\u30dd\u30a4\u30f3\u30c8 - \u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb \u3068 \u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb \" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/04\/User-goals-vs-business-goals-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/04\/User-goals-vs-business-goals-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/04\/User-goals-vs-business-goals-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/04\/User-goals-vs-business-goals.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">\u7d44\u7e54\u3068\u88fd\u54c1\u306e\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u3082\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u3068\u300c\u30d3\u30b8\u30cd\u30b9\u300d\uff12\u3064\u306e\u76ee\u6a19\u306b\u304a\u3044\u3066\u3001\u9069\u5207\u306a\u76ee\u6a19\u5185\u5bb9\u3068\u305d\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u3053\u3068\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u53cc\u65b9\u306b\u30e1\u30ea\u30c3\u30c8\u306e\u3042\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u88fd\u54c1\u30c1\u30fc\u30e0\u306f\u4f01\u696d\u306e\u6226\u7565\u76ee\u6a19\u3092\u9054\u6210\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u7684\u3084\u6b32\u6c42\u3001\u8ab2\u984c\u306b\u3064\u3044\u3066\u8003\u616e\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001\u300c<strong>\u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb<\/strong>\u300d\u3068\u300c<strong>\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb<\/strong>\u300d\uff12\u3064\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u76ee\u6a19\u5185\u5bb9\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002\u307e\u305f\u3001Airbnb\u3068Spotify\u306e\u6210\u529f\u4f8b\u3082\u5408\u308f\u305b\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u3084\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u30c6\u30b9\u30c8\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u5b8c\u5168\u306b\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3092\u69cb\u7bc9\u3057\u307e\u305b\u3093\u304b\uff1f\u9069\u5207\u306a\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd\u3068\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\u53c2\u52a0\u8005\u304b\u3089\u306e\u9069\u5207\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u30c7\u30b8\u30bf\u30eb\u88fd\u54c1\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3057\u3087\u3046\u3002\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306f<\/span><a href=\"https:\/\/www.uxpin.com\/jp\/sign-up\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u3053\u3061\u3089\u304b\u3089<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\r\n<h2><b>\u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb \u3068 \u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u306e\u3061\u304c\u3044<\/b><\/h2>\r\n<h3><b>\u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb<\/b><\/h3>\r\n<p><b>\u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb<\/b><span style=\"font-weight: 400;\">\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u88fd\u54c1\u3092\u4f7f\u7528\u3059\u308b\u969b\u306b\u9054\u6210\u3057\u305f\u3044\u3001\u6e80\u8db3\u3055\u305b\u305f\u3044\u3001\u89e3\u6c7a\u3057\u305f\u3044\u76ee\u7684\u3001\u9858\u671b\u3001\u554f\u984c\u306e\u3053\u3068\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb\u3092\u7406\u89e3\u3057\u3066\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b\u3053\u3068\u3067\u3001<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-review-template-balancing-desirability-viability-feasibility\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\u6838\u3068\u306a\u308b\u539f\u7406<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u3067<\/span><\/i><span style=\"font-weight: 400;\">\u3042\u308b\u300c\u4f7f\u3044\u3084\u3059\u304f\u300d\u300c\u6a5f\u80fd\u7684\u300d\u3067\u300c\u697d\u3057\u3044\u300d\u88fd\u54c1\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<h3><b>\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb<\/b><\/h3>\r\n<p><b>\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb<\/b><span style=\"font-weight: 400;\">\u3068\u306f\u3001\u4f01\u696d\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3058\u3066\u9054\u6210\u3057\u3088\u3046\u3068\u3059\u308b\u76ee\u6a19\u306e\u3053\u3068\u3067\u3042\u308a\u3001\u53ce\u76ca\u306e\u5897\u52a0\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u62e1\u5927\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u5224\u306e\u5411\u4e0a\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\r\n<h2><b>\u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb\u3068KPI\u306e\u628a\u63e1<\/b><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32151\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/team-collaboration-talk-communication-1.png\" alt=\"UX\u306e\u30c6\u30a3\u30c3\u30d4\u30f3\u30b0\u30dd\u30a4\u30f3\u30c8 - \u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb \u3068 \u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb  \u300cKPI\u8a2d\u5b9a\u300d\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/team-collaboration-talk-communication-1.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/team-collaboration-talk-communication-1-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb\u306f\u3001\u88fd\u54c1\u306e\u7a2e\u985e\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u3053\u3053\u3067\u306f\u4e00\u822c\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb\u3068\u3001\u7d44\u7e54\u304c\u305d\u306e\u8ffd\u8de1\u306b\u4f7f\u3046KPI\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\r\n<h3><b>\u52b9\u7387\u6027<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u6700\u5c0f\u9650\u306e\u52b4\u529b\u3067\u52b9\u7387\u7684\u306b\u30bf\u30b9\u30af\u3092\u5b8c\u4e86\u3055\u305b\u305f\u3044\u3068\u601d\u3046\u3082\u306e\u3067\u3059\u3002\u306a\u306e\u3067\u88fd\u54c1\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30bf\u30b9\u30af\u3092\u5b8c\u4e86\u3057\u3066\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u307e\u3067\u306e\u6642\u9593\u3092\u77ed\u7e2e\u3059\u308b\u306e\u306b\u30d7\u30ed\u30bb\u30b9\u304c\u52b9\u7387\u5316\u3055\u308c\u306a\u3044\u3068\u3044\u3051\u307e\u305b\u3093\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u52b9\u7387\u5316\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30bf\u30b9\u30af\u5b8c\u4e86\u6642\u9593<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30bf\u30b9\u30af\u306b\u5b8c\u4e86\u306b\u5fc5\u8981\u306a\u30af\u30ea\u30c3\u30af\u6570\/\u30b9\u30c6\u30c3\u30d7\u6570\/\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u6570<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u4f7f\u3044\u3084\u3059\u3055<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u3001\u7fd2\u5f97\u3057\u3084\u3059\u304f\u3001\u64cd\u4f5c\u3057\u3084\u3059\u3044\u88fd\u54c1\u3092\u6c42\u3081\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3068\u89aa\u5207\u306a\u30ac\u30a4\u30c0\u30f3\u30b9\u3092\u5099\u3048\u305f\u76f4\u611f\u7684\u306a\u88fd\u54c1\u3060\u3068\u3001UX\uff08\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u4f7f\u3044\u3084\u3059\u3055\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/%E8%BF%BD%E6%B1%82%E3%81%99%E3%81%B9%E3%81%8Dux%E3%83%A1%E3%83%88%E3%83%AA%E3%82%AF%E3%82%B9%E3%81%A8%E3%81%AF%EF%BC%9F\/#toc_---\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u30a8\u30e9\u30fc\u7387<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/%E8%BF%BD%E6%B1%82%E3%81%99%E3%81%B9%E3%81%8Dux%E3%83%A1%E3%83%88%E3%83%AA%E3%82%AF%E3%82%B9%E3%81%A8%E3%81%AF%EF%BC%9F\/#toc_CSAT-------\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CES\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff09<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/%E8%BF%BD%E6%B1%82%E3%81%99%E3%81%B9%E3%81%8Dux%E3%83%A1%E3%83%88%E3%83%AA%E3%82%AF%E3%82%B9%E3%81%A8%E3%81%AF%EF%BC%9F\/#toc_SUS-----------------\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SUS\uff08\u30b7\u30b9\u30c6\u30e0\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30b9\u30b1\u30fc\u30eb\uff09<\/span><\/a><\/li>\r\n<\/ul>\r\n<h3><b>\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u3001\u591a\u69d8\u306a\u30e6\u30fc\u30b6\u30fc\u3084\u80fd\u529b\u306b\u5bfe\u5fdc\u3057\u305f\u88fd\u54c1\u4f53\u9a13\u306e\u63d0\u4f9b\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u8abf\u6574\u53ef\u80fd\u306a\u30d5\u30a9\u30f3\u30c8\u30b5\u30a4\u30ba\u3001\u4ee3\u66ff\u5165\u529b\u65b9\u6cd5\u3001\u30b9\u30af\u30ea\u30fc\u30f3\u30ea\u30fc\u30c0\u30fc\u3068\u306e\u4e92\u63db\u6027\u306a\u3069\u306e\u6a5f\u80fd\u306f\u3001<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/%E7%9F%AD%E6%99%82%E9%96%93%E3%81%A7%E5%88%86%E3%81%8B%E3%82%8B%E3%82%A4%E3%83%B3%E3%82%AF%E3%83%AB%E3%83%BC%E3%82%B7%E3%83%96%E3%82%A6%E3%82%A7%E3%83%96%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u30a4\u30f3\u30af\u30eb\u30fc\u30b7\u30d6\u306aUX\uff08\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09<\/span><\/a><span style=\"font-weight: 400;\"> \u306e\u63d0\u4f9b\u306b\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.uxpin.com\/studio\/jp\/web-design-jp\/web-accessibility-checklist-ja\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/span><\/a><span style=\"font-weight: 400;\">\u306b\u3088\u308b\u9069\u5408\u5ea6<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff08\u500b\u5225\u5316\uff09<\/b><\/h3>\r\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/app-personalization-for-mobile-users-ja\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u3001\u500b\u4eba\u306e\u30cb\u30fc\u30ba\u3084\u597d\u307f\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u6a5f\u80fd\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u88fd\u54c1\u4f53\u9a13\u3092\u4e0a\u3052\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u305d\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3053\u3068\u3067\u3001\u697d\u3057\u3055\u3055\u3001\u7d99\u7d9a\u6027\u3001\u305d\u3057\u3066\u305d\u306e &#8220;\u3044\u3044\u4f53\u9a13&#8221; \u304c\u63d0\u4f9b\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8a2d\u5b9a\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u6570<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6d3b\u7528\u3055\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306e\u6570<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u4fe1\u983c\u6027<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u88fd\u54c1\u306b\u5bfe\u3057\u3066\u30a8\u30e9\u30fc\u306e\u306a\u3044\u5b89\u5b9a\u6027\u306e\u3042\u308b\u52d5\u4f5c\u3092\u597d\u307f\u307e\u3059\u3002<\/span><i><span style=\"font-weight: 400;\">\u7279\u306b\u3001\u7121\u6599\u3067\u306f\u306a\u3044\u5834\u5408<\/span><\/i><span style=\"font-weight: 400;\">\u306f\u306a\u304a\u3055\u3089<\/span><span style=\"font-weight: 400;\">\u3067\u3059<\/span><i><span style=\"font-weight: 400;\">\u3002<\/span><\/i><span style=\"font-weight: 400;\">\u306a\u306e\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3068\u6e80\u8db3\u611f\u306e\u7dad\u6301\u306b\u306f\u3001\u88fd\u54c1\u306f\u30a8\u30e9\u30fc\u3084\u4e0d\u5177\u5408\u3001\u6027\u80fd\u4e0a\u306e\u554f\u984c\u304c\u306a\u304f\u3001\u6b63\u3057\u304f\u6a5f\u80fd\u3059\u308b\u3082\u306e\u3067\u306a\u3044\u3068\u3044\u3051\u307e\u305b\u3093\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u4fe1\u983c\u6027\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30af\u30e9\u30c3\u30b7\u30e5\u3001\u30c0\u30a6\u30f3\u30bf\u30a4\u30e0\u306a\u3069\u306e\u3001\u6280\u8853\u7684\u306a\u4e0d\u5177\u5408\u306e\u767a\u751f\u7387<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.atlassian.com\/ja\/incident-management\/kpis\/common-metrics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MTBF\uff08<\/span><i><span style=\"font-weight: 400;\">Mean Time Between Failure\uff1a<\/span><\/i><i><span style=\"font-weight: 400;\">\u5e73\u5747\u6545\u969c\u9593\u9694<\/span><\/i><span style=\"font-weight: 400;\">\uff09<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.atlassian.com\/ja\/incident-management\/kpis\/common-metrics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MTTR\uff08<\/span><i><span style=\"font-weight: 400;\">Mean Time To Repair\uff1a<\/span><\/i><i><span style=\"font-weight: 400;\">\u5e73\u5747\u56de\u5fa9\u6642\u9593<\/span><\/i><span style=\"font-weight: 400;\">\uff09<\/span><\/a><\/li>\r\n<\/ul>\r\n<h3><b>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u7d44\u7e54\u306b\u5bfe\u3057\u3066\u500b\u4eba\u60c5\u5831\u3084\u30c7\u30fc\u30bf\u306e\u4fdd\u8b77\u3092\u671f\u5f85\u3057\u3066\u304a\u308a\u3001\u5f37\u56fa\u306a\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u3068\u900f\u660e\u6027\u306e\u9ad8\u3044\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u5206\u306e\u30c7\u30fc\u30bf\u304c\u4fdd\u8b77\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u4fe1\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li><span style=\"font-weight: 400;\">\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30a4\u30f3\u30b7\u30c7\u30f3\u30c8\u306e\u767a\u751f\u4ef6\u6570<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u4fb5\u5bb3\u306e\u4ef6\u6570<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u306b\u95a2\u3059\u308b\u82e6\u60c5\u4ef6\u6570<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7ba1\u8f44\u3054\u3068\u306e\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u82e6\u60c5\u4ef6\u6570<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u7f8e\u89b3<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u9b45\u529b\u7684\u3067\u8996\u899a\u306b\u8a34\u3048\u308b\u88fd\u54c1\u306f\u3001CX\uff08\u9867\u5ba2\u4f53\u9a13\uff09\u3092\u4e0a\u3052\u3001\u88fd\u54c1\u306e\u597d\u611f\u5ea6\u30a2\u30c3\u30d7\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u512a\u308c\u305f\u7f8e\u89b3\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u5f37\u5316\u3057\u3001\u88fd\u54c1\u3092<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/ux%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E7%AB%B6%E5%90%88%E5%88%86%E6%9E%90-%E8%AA%BF%E6%9F%BB%E6%96%B9%E6%B3%95%EF%BC%96%E9%81%B8\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u7af6\u5408\u4ed6\u793e<\/span><\/a><span style=\"font-weight: 400;\">\u304b\u3089\u969b\u7acb\u305f\u305b\u3066\u304f\u308c\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u7f8e\u89b3\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u306e\u3001\u30c7\u30b6\u30a4\u30f3\u8981\u7d20\u306b\u95a2\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u697d\u3057\u3055<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u30ef\u30af\u30ef\u30af\u611f\u3001\u697d\u3057\u3055\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u306a\u3069\u306e\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u3092\u3088\u308a\u9b45\u529b\u7684\u3067\u697d\u3057\u3044\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u697d\u3057\u3055\u300d\u306eKPI\uff08<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/app-engagement-7-ways-ux-design-can-increase-it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30e1\u30c8\u30ea\u30af\u30b9<\/span><\/a><span style=\"font-weight: 400;\">\uff09\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5e73\u5747\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7d99\u7d9a\u7387\uff08\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30ec\u30fc\u30c8\uff09<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f7f\u7528\u983b\u5ea6<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u30bd\u30fc\u30b7\u30e3\u30eb\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u793e\u4f1a\u7684\u306a\u4ea4\u6d41\u3084\u3001\u81ea\u5206\u306e\u7d4c\u9a13\u3092\u4ed6\u306e\u4eba\u3068\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u6c42\u3081\u308b\u3053\u3068\u304c\u591a\u3044\u3053\u3068\u304b\u3089\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u306a\u6a5f\u80fd\u3092\u53d6\u308a\u5165\u308c\u305f\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u88fd\u54c1\u306e\u9b45\u529b\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30b3\u30e1\u30f3\u30c8\u3001\u3044\u3044\u306d\uff01\u3001\u30b7\u30a7\u30a2\u306a\u3069\u306e\u6570<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uff11\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u30d5\u30a9\u30ed\u30fc\u6570<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u53cb\u4eba\u3078\u306e\u62db\u5f85\u72b6\u9001\u4ed8\u6570<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u652f\u63f4\u30fb\u30b5\u30dd\u30fc\u30c8<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u304f\u3001\u8fc5\u901f\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3001\u5305\u62ec\u7684\u306a\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3084\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6e80\u8db3\u5ea6\u304c\u4e0a\u304c\u308a\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u69cb\u7bc9\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u652f\u63f4\u30fb\u30b5\u30dd\u30fc\u30c8\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u30c1\u30b1\u30c3\u30c8\u6570<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5bfe\u5fdc\u6642\u9593<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30c1\u30b1\u30c3\u30c8\u306e\u89e3\u6c7a\u7387<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30b5\u30dd\u30fc\u30c8\u4ea4\u6d41\u306b\u3088\u308b\u6e80\u8db3\u5ea6\u30b9\u30b3\u30a2<\/span><\/li>\r\n<\/ul>\r\n<h2><b>\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u3068 KPI \u306e\u628a\u63e1<\/b><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35077\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-efficiency-speed-optimal.png\" alt=\"UX\u306e\u30c6\u30a3\u30c3\u30d4\u30f3\u30b0\u30dd\u30a4\u30f3\u30c8 - \u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb \u3068 \u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb  - KPI\u306e\u628a\u63e1\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-efficiency-speed-optimal.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-efficiency-speed-optimal-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u306f\u3001\u4e8b\u696d\u3084\u696d\u754c\u3001\u7d44\u7e54\u306e\u6226\u7565\u7684\u512a\u5148\u9806\u4f4d\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u3053\u3053\u3067\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3051\u308b\u8907\u6570\u306e\u30bb\u30af\u30bf\u30fc\u3067\u898b\u3089\u308c\u308b\u3001\u4e00\u822c\u7684\u306a\u4f1a\u793e\u306e\u30b4\u30fc\u30eb\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\r\n<h3><b>\u53ce\u76ca\u6210\u9577<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u591a\u304f\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u58f2\u4e0a\u3068\u53ce\u76ca\u306e\u5411\u4e0a\u306f\u4e3b\u8981\u306a\u76ee\u6a19\u3067\u3059\u3002\u30d7\u30ed\u30c0\u30af\u30c8\u30c7\u30b6\u30a4\u30f3\u30c1\u30fc\u30e0\u306f\u3001\u9b45\u529b\u7684\u3067\u6a5f\u80fd\u7684\u3001\u304b\u3064\u4fa1\u683c\u306e\u9ad8\u3044\u88fd\u54c1\u3092\u4f5c\u308b\u3053\u3068\u3067\u53ce\u76ca\u306e\u5897\u52a0\u306b\u8ca2\u732e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3084\u30e6\u30fc\u30b6\u30fc\u30d5\u30ed\u30fc\u3092\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u53ce\u76ca\u306e\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u53ce\u76ca\u6210\u9577\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65e5\u6b21\/\u9031\u6b21\/\u6708\u6b21\/\u56db\u534a\u671f\/\u5e74\u6b21\u306e\u7dcf\u58f2\u4e0a\u9ad8<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u53ce\u76ca\u6210\u9577\u7387<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ARPU\uff08\uff11\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff09<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u62e1\u5927<\/b><\/h3>\r\n<p><a href=\"https:\/\/www.investopedia.com\/terms\/m\/marketshare.asp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u3001\u696d\u754c\u5168\u4f53\u306e\u58f2\u4e0a\u9ad8\u306b\u5360\u3081\u308b\u4f01\u696d\u306e\u5272\u5408\u3092\u793a\u3059\u305f\u3081\u3001\u88fd\u54c1\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u3068\u3057\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u7d44\u7e54\u304c\u591a\u304f\u306e\u8981\u7d20\u3067\u7af6\u4e89\u529b\u3092\u6301\u3064\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u6a5f\u80fd\u3001\u6027\u80fd\u3001\u826f\u3044UX\u306e\u63d0\u4f9b\u306f\u88fd\u54c1\u30c1\u30fc\u30e0\u306b\u6700\u3082\u95a2\u4fc2\u306e\u6df1\u3044\u8981\u7d20\u3067\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u9769\u65b0\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u3067\u88fd\u54c1\u304c\u5dee\u5225\u5316\u3055\u308c\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306b\u3068\u3063\u3066\u3088\u308a\u9b45\u529b\u7684\u306a\u3082\u306e\u306b\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u306e\u62e1\u5927\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u62e1\u5927\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.investopedia.com\/terms\/m\/marketshare.asp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u7387<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.investopedia.com\/terms\/m\/market-penetration.asp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5e02\u5834\u6d78\u900f\u7387<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u7372\u5f97\u6570 \u3068 \u696d\u754c\/\u7af6\u5408\u4ed6\u793e\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af \u306e\u6bd4\u8f03<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u9867\u5ba2\u7372\u5f97<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u3068\u3063\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308a\u3001\u4ed6\u306e\u591a\u304f\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u76ee\u7684\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3084\u597d\u307f\u306b\u5408\u308f\u305b\u305f\u88fd\u54c1\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u3001\u6709\u6599\u4f1a\u54e1\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u9867\u5ba2\u7372\u5f97\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65e5\u6b21\u30fb\u6708\u6b21\u30fb\u5e74\u6b21\u306e\u65b0\u898f\u9867\u5ba2\u6570<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.hubspot.com\/service\/what-does-cac-stand-for\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CAC\uff08\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%E3%82%A6%E3%82%A7%E3%83%96%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3-%E7%B0%A1%E5%8D%98%E3%83%8F\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/span><\/a><span style=\"font-weight: 400;\">\uff08\u30c8\u30e9\u30a4\u30a2\u30eb\u304b\u3089\u6709\u6599\u30d7\u30e9\u30f3\u3078\u3001\u8cfc\u8aad\u8005\/\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u9867\u5ba2\u3078\u3001\u306a\u3069\u3002\uff09<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u9867\u5ba2\u7dad\u6301<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u9577\u671f\u7684\u306a\u6210\u529f\u306b\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u6e80\u8db3\u5ea6\u306e\u7dad\u6301\uff08\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\uff09\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30d7\u30ed\u30c0\u30af\u30c8\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u5bfe\u5fdc\u3001\u6a5f\u80fd\u306b\u95a2\u3059\u308b\u8981\u671b\u306e\u5b9f\u88c5\u3001UX\u306e\u7d99\u7d9a\u7684\u306a\u6539\u5584\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u7dad\u6301\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u9867\u5ba2\u7dad\u6301\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.zendesk.co.jp\/blog\/calculate-customer-retention-rate\/#georedirect\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u7dad\u6301\u7387<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.hubspot.com\/service\/what-is-churn-rate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u30c1\u30e3\u30fc\u30f3\u7387<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.qualtrics.com\/experience-management\/customer\/customer-lifetime-value\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CLV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/span><\/a><\/li>\r\n<\/ul>\r\n<h3><b>\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u4fa1\u3068\u8a8d\u77e5\u5ea6<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u5f37\u529b\u3067<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%81%AE%E4%B8%80%E8%B2%AB%E6%80%A7%EF%BC%9A%E9%AB%98%E3%82%81%E3%82%8B%E6%96%B9%E6%B3%95%E3%82%92%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3%E3%81%A7%E3%83%81%E3%82%A7\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u4e00\u8cab\u6027\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3<\/span><\/a><span style=\"font-weight: 400;\">\u3067\u3001\u4f01\u696d\u306f\u969b\u7acb\u3061\u3001\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u304c\u7bc9\u304b\u308c\u307e\u3059\u3002\u30d7\u30ed\u30c0\u30af\u30c8\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u88fd\u54c1\u304c\u4f01\u696d\u306e\u4fa1\u5024\u89b3\u3084\u7f8e\u610f\u8b58\u3001\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u5168\u822c\u3068\u78ba\u5b9f\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u4fa1\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u4fa1\u3068\u8a8d\u77e5\u5ea6\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/zapier.com\/blog\/how-to-measure-brand-awareness\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u6e2c\u5b9a<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/%E8%BF%BD%E6%B1%82%E3%81%99%E3%81%B9%E3%81%8Dux%E3%83%A1%E3%83%88%E3%83%AA%E3%82%AF%E3%82%B9%E3%81%A8%E3%81%AF%EF%BC%9F\/#toc_NPS--------------\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.qualtrics.com\/experience-management\/research\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5b9a\u671f\u7684\u306a\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u5206\u6790<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.hootsuite.com\/social-media-sentiment-analysis-tools\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SNS \u306e\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u5206\u6790<\/span><\/a><\/li>\r\n<\/ul>\r\n<h3><b>\u30b3\u30b9\u30c8\u524a\u6e1b<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u30b3\u30b9\u30c8\u306f\u5229\u76ca\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u7d66\u4e0e\u3084\u30dc\u30fc\u30ca\u30b9\u3001\u682a\u4e3b\u5229\u76ca\u304c\u4e0b\u304c\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u306a\u306e\u3067\u4f01\u696d\u306f\u3001\u88fd\u54c1\u958b\u767a\u3001\u88fd\u9020\u3001\u307e\u305f\u306f\u30b5\u30dd\u30fc\u30c8\u95a2\u9023\u306e\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3088\u3046\u3068\u3059\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u3088\u3046\u306a\u30b3\u30b9\u30c8\u306f\u3001\u52b9\u7387\u7684\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u30c7\u30b6\u30a4\u30f3\u3067\u3042\u308c\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65b9\u6cd5\u3067\u6700\u5c0f\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u88fd\u54c1\u6027\u80fd\u306e\u6700\u9069\u5316\uff08\u30b5\u30fc\u30d0\u30fc\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\uff09<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a4\u30f3\u30d7\u30c3\u30c8\u30b3\u30b9\u30c8\u306e\u524a\u6e1b<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3068\u30d7\u30ed\u30bb\u30b9\u306e\u30b7\u30f3\u30d7\u30eb\u5316<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u88fd\u54c1\u306e\u54c1\u8cea\u5411\u4e0a<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65b0\u4f5c\u306e\u5e02\u5834\u6295\u5165\u307e\u3067\u306e\u6642\u9593\u306e\u77ed\u7e2e<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30b5\u30dd\u30fc\u30c8\u30c1\u30b1\u30c3\u30c8\u306e\u524a\u6e1b<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">\u300c\u30b3\u30b9\u30c8\u524a\u6e1b\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30c7\u30b6\u30a4\u30f3\u3001\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3001\u30c6\u30b9\u30c8\u306a\u3069\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u30c7\u30b6\u30a4\u30f3\u306e\u30b3\u30b9\u30c8<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u3001\u30b5\u30fc\u30d0\u30fc\u3001API\u30ea\u30af\u30a8\u30b9\u30c8\u306a\u3069\u306e\u88fd\u54c1\u958b\u767a\u30b3\u30b9\u30c8<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u904b\u7528\u30b3\u30b9\u30c8<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u52b4\u50cd\u6642\u9593\u30fb\u30b3\u30b9\u30c8<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f93\u696d\u54e1\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3<\/b><\/h3>\r\n<p><i><span style=\"font-weight: 400;\">\u7279\u306b\u3001\u6210\u9577\u610f\u6b32\u306e\u9ad8\u3044\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u3067\u306f<\/span><\/i><span style=\"font-weight: 400;\">\u3001\u9700\u8981\u306e\u5897\u52a0\u3084\u65b0\u3057\u3044\u5e02\u5834\u3078\u306e\u9032\u51fa\u306e\u305f\u3081\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u898f\u6a21\u3092\u62e1\u5927\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u306a\u306e\u3067\u30d7\u30ed\u30c0\u30af\u30c8\u30c7\u30b6\u30a4\u30f3\u30c1\u30fc\u30e0\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30ea\u30bd\u30fc\u30b9\u304c\u5c06\u6765\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u3001\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u300d\u30b3\u30b9\u30c8\u306b\u304a\u3044\u3066\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65b0\u88fd\u54c1\u30ea\u30ea\u30fc\u30b9\u306e\u5e02\u5834\u6295\u5165\u307e\u3067\u306e\u6642\u9593<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8ca0\u8377\u3084\u9700\u8981\u304c\u5897\u52a0\u3057\u305f\u5834\u5408\u306e\u30b7\u30b9\u30c6\u30e0\u6027\u80fd<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65b0\u3057\u3044\u5e02\u5834\u3084\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3078\u306e\u88fd\u54c1\u9069\u5fdc\u6027<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u5dee\u5225\u5316<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u95a2\u9023\u6027\u3068\u7af6\u4e89\u529b\u306e\u7dad\u6301\u306b\u306f\u3001\u7d99\u7d9a\u7684\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u3067\u3059\u3002\u88fd\u54c1\u30c1\u30fc\u30e0\u306f\u3001\u65b0\u3057\u3044\u6280\u8853\u3001\u88fd\u54c1\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a2\u6c42\u3057\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u63a8\u9032\u3059\u308b\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u5dee\u5225\u5316\u300d\u306b\u304a\u3044\u3066\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f\u65b0\u6a5f\u80fd\u3084\u88fd\u54c1\u6539\u826f\u306e\u6570<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7814\u7a76\u958b\u767a\u4e88\u7b97\u306e\u3046\u3061\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u914d\u5206\u3055\u308c\u308b\u5272\u5408<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7279\u8a31\u51fa\u9858\u6570\u307e\u305f\u306f\u696d\u754c\u8cde\u53d7\u8cde\u6570<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u6cd5\u898f\u5236\u306e\u9075\u5b88<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u306f\u3001\u88fd\u54c1\u304c\u95a2\u9023\u3059\u308b\u6cd5\u5f8b\u3001\u898f\u5236\u3001\u304a\u3088\u3073\u696d\u754c\u6a19\u6e96\u306b\u78ba\u5b9f\u306b\u6e96\u62e0\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u3057\u306a\u3044\u3068\u3044\u3051\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u88fd\u54c1\u30c1\u30fc\u30e0\u306f\u3001\u88fd\u54c1\u3001UI\u3001\u304a\u3088\u3073\u30d7\u30ed\u30bb\u30b9\u304c\u78ba\u5b9f\u306b\u898f\u5236\u8981\u4ef6\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u3057\u3001\u4f8b\u3048\u3070\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u3084\u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u30e6\u30fc\u30b6\u30fc\u306a\u3069\u3001\u7279\u5b9a\u306e\u7ba1\u8f44\u533a\u57df\u306b\u5408\u308f\u305b\u3066\u5fc5\u8981\u306a\u8abf\u6574\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u898f\u5236\u9075\u5b88\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/hyperproof.io\/resource\/compliance-audits\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u76e3\u67fb<\/span><\/a><span style=\"font-weight: 400;\">\u306e\u5408\u683c\u6570<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u9055\u53cd\u306e\u767a\u751f\u4ef6\u6570<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u9055\u53cd\u306b\u3088\u308a\u767a\u751f\u3057\u305f\u7f70\u91d1\u307e\u305f\u306f\u9055\u7d04\u91d1\u3002<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u74b0\u5883\u304a\u3088\u3073\u793e\u4f1a\u7684\u8cac\u4efb<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u591a\u304f\u306e\u4f01\u696d\u306f\u3001<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/sustainable-web-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u6301\u7d9a\u53ef\u80fd\u6027<\/span><\/a><span style=\"font-weight: 400;\">\u3084\u793e\u4f1a\u7684\u8cac\u4efb\u3078\u306e\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002\u7279\u306b\u6cd5\u5f8b\u3067\u7279\u5b9a\u306e\u76ee\u6a19\u3084\u8981\u4ef6\u3092\u6e80\u305f\u3059\u3053\u3068\u304c\u7fa9\u52d9\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u56fd\u3084\u5dde\u3067\u3001\u3053\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u88fd\u54c1\u30c1\u30fc\u30e0\u306f\u3001e-waste\uff08\u30c7\u30b8\u30bf\u30eb\u5ec3\u68c4\u7269\uff09\u306e\u524a\u6e1b\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6700\u9069\u5316\uff08\u30b5\u30fc\u30d0\u30fc\u30ea\u30af\u30a8\u30b9\u30c8\u306e\u524a\u6e1b\uff09\u3001\u88fd\u54c1\u30d5\u30a1\u30a4\u30eb\u30b5\u30a4\u30ba\u306e\u7e2e\u5c0f\u306b\u3088\u308b\u30b9\u30c8\u30ec\u30fc\u30b8\u306e\u6700\u5c0f\u5316\u306a\u3069\u306e\u76ee\u6a19\u306b\u8ca2\u732e\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u300c\u74b0\u5883\u304a\u3088\u3073\u793e\u4f1a\u7684\u8cac\u4efb\u300d\u306eKPI\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u88fd\u54c1\u306b\u95a2\u9023\u3059\u308b\u6e29\u5ba4\u52b9\u679c\u30ac\u30b9\u6392\u51fa\u91cf\u306e\u6e2c\u5b9a\u3068\u524a\u6e1b<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30c7\u30b6\u30a4\u30f3\u304a\u3088\u3073\u958b\u767a\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u30a8\u30cd\u30eb\u30ae\u30fc\u6d88\u8cbb\u91cf\u306e\u6e2c\u5b9a\u3068\u524a\u6e1b<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-waste\u306e\u6e2c\u5b9a\u3068\u524a\u6e1b<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u88fd\u54c1\u306e\u793e\u4f1a\u7684\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u6e2c\u5b9a<\/span><\/li>\r\n<\/ul>\r\n<h2><b>\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb \u3068 \u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb \u306e\u30d0\u30e9\u30f3\u30b9\u306e\u3068\u308a\u65b9<\/b><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" class=\"wp-image-32155\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/testing-compare-data.png\" alt=\"testing compare data\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/testing-compare-data.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/testing-compare-data-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">\u300c\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb \u300d\u3068\u300c \u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb \u300d\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u3068\u308b\u306e\u306f\u96e3\u3057\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3068\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u306b\u5bfe\u5fdc\u3057\u305f\u6a5f\u80fd\u3084\u6539\u5584\u306e\u958b\u767a\u306b\u306f\u3001\u7d99\u7d9a\u7684\u306a\u53cd\u5fa9\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u305d\u3053\u3067\u3001\u88fd\u54c1\u30c1\u30fc\u30e0\u304c\u9069\u5ea6\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\uff12\u793e\u306e\u5b9f\u4f8b\u3092\u4ee5\u4e0b\u3067\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\r\n<h3><b>\u4f8b\uff11\uff1aSpotify<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00a0\u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb <\/b><span style=\"font-weight: 400;\">\uff1a \u30e6\u30fc\u30b6\u30fc\u306f\u3001\u304a\u6c17\u306b\u5165\u308a\u306e\u66f2\u3084\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u3001\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u306b\u7c21\u5358\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u697d\u3057\u3044\u30ea\u30b9\u30cb\u30f3\u30b0\u4f53\u9a13\u3092\u671b\u3093\u3067\u304a\u308a\u3001\u81ea\u5206\u306e\u597d\u307f\u306b\u5408\u308f\u305b\u3066\u65b0\u3057\u3044\u97f3\u697d\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u306b\u3057\u3066\u3044\u308b\u300d\u3002<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00a0\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb <\/b><span style=\"font-weight: 400;\">\uff1a\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u3092\u62e1\u5927\u3057\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u8cfc\u8aad\u3068\u5e83\u544a\u306b\u3088\u308b\u53ce\u76ca\u3092\u5897\u3084\u3059\u3053\u3068\u3092\u76ee\u6a19\u3068\u3057\u3066\u304a\u308a\u3001\u88fd\u54c1\u30c1\u30fc\u30e0\u306f\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u696d\u754c\u306b\u304a\u3051\u308b\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u3001UI\uff08\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\uff09\u3001\u6a5f\u80fd\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5e38\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u3066\u3044\u308b\u3002<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e21\u8005\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u305f\u3081\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/b><span style=\"font-weight: 400;\">\uff1a\u300e<\/span><a href=\"https:\/\/newsroom.spotify.com\/2020-07-09\/spotify-users-have-spent-over-2-3-billion-hours-streaming-discover-weekly-playlists-since-2015\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Discover Weekly<\/span><\/a><span style=\"font-weight: 400;\">\u300f \u3084 \u300e<\/span><a href=\"https:\/\/newsroom.spotify.com\/2021-09-08\/spotifys-release-radar-personalized-playlist-celebrates-five-years-and-16-billion-streams\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Release Radar<\/span><\/a><span style=\"font-weight: 400;\">\u300f \u306a\u3069\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3092\u751f\u6210\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u6295\u8cc7\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u30d3\u30b8\u30cd\u30b9\u306e\u30b4\u30fc\u30eb\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u6a5f\u80fd\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u308f\u305b\u305f\u97f3\u697d\u306e\u30aa\u30b9\u30b9\u30e1\u3092\u63d0\u4f9b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3088\u308a\u591a\u304f\u306e\u6642\u9593\u3092\u904e\u3054\u3059\u3053\u3068\u306e\u4fc3\u9032\u3001\u5e83\u544a\u9732\u51fa\u306e\u5897\u5927\u3001\u8cfc\u8aad\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u4fc3\u9032\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3002\u307e\u305f\u3001UX\u3092\u5411\u4e0a\u3055\u305b\u308b\u6a5f\u80fd\u306b\u7126\u70b9\u3092\u5f53\u3066\u306a\u304c\u3089\u3001\u53ce\u76ca\u30e2\u30c7\u30eb\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u30d3\u30b8\u30cd\u30b9\u306e\u30b4\u30fc\u30eb\u3092\u3046\u307e\u304f\u4e21\u7acb\u3055\u305b\u3066\u3044\u308b\u3002<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u4f8b\uff12\uff1aAirbnb<\/b><\/h3>\r\n<ul>\r\n<li><b>\u00a0\u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb <\/b><span style=\"font-weight: 400;\">\uff1a\u30b2\u30b9\u30c8\u306f\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u4e88\u7d04\u4f53\u9a13\u3001\u5bbf\u6cca\u65bd\u8a2d\u306e\u591a\u69d8\u6027\u3001\u30db\u30b9\u30c8\u3068\u306e\u4fe1\u983c\u3067\u304d\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u671b\u3093\u3067\u3044\u308b\u3002<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00a0\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb <\/b><span style=\"font-weight: 400;\">\uff1a\u30db\u30b9\u30c8\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u62e1\u5927\u3001\u4e88\u7d04\u6570\u306e\u5897\u5927\u3001\u30b5\u30fc\u30d3\u30b9\u6599\u306b\u3088\u308b\u53ce\u76ca\u306e\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u3066\u304a\u308a\u3001\u4fe1\u983c\u3067\u304d\u308b\u5bbf\u6cca\u65bd\u8a2d\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3068\u3057\u3066\u306e\u8a55\u5224\u3092\u7dad\u6301\u3057\u305f\u3044\u3068\u3082\u8003\u3048\u3066\u3044\u308b\u3002<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e21\u8005\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u305f\u3081\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/b><span style=\"font-weight: 400;\">\uff1aAirbnb\u306f\u3001\u76f4\u611f\u7684\u306a UI\u3001\u5f37\u56fa\u306a\u691c\u7d22\u3068\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u6a5f\u80fd\u3001\u30b2\u30b9\u30c8\u3068\u30db\u30b9\u30c8\u9593\u306e\u4fe1\u983c\u3067\u304d\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u30b7\u30b9\u30c6\u30e0\u306b\u6295\u8cc7\u3059\u308b\u3053\u3068\u3067\u3001 \u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb \u306b\u53d6\u308a\u7d44\u3093\u3067\u304a\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u9054\u6210\u306e\u305f\u3081\u306b\u3001\u300c<\/span><a href=\"https:\/\/www.airbnb.jp\/resources\/hosting-homes?_set_bev_on_new_domain=1683532201_YzkyZTQ5MTZiOWI0\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Airbnb\u306e\u30db\u30b9\u30c8\u5411\u3051\u30ea\u30bd\u30fc\u30b9\u30bb\u30f3\u30bf\u30fc<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u306a\u3069\u3001\u30db\u30b9\u30c8\u304c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u30b5\u30dd\u30fc\u30c8\u3084\u30ea\u30bd\u30fc\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001Airbnb\u306f\u30ec\u30d3\u30e5\u30fc\u3068\u8a55\u4fa1\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30b2\u30b9\u30c8\u3068\u30db\u30b9\u30c8\u306e\u900f\u660e\u6027\u3068\u4fe1\u983c\u6027\u3092\u78ba\u4fdd\u3057\u3066\u304a\u308a\u3001\u4f01\u696d\u306e\u6210\u9577\u3068\u6210\u529f\u306b\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u300c\u30e6\u30fc\u30b6\u30fc\u30b4\u30fc\u30eb\u300d\u3068\u300c\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u300d \u306e\u30d0\u30e9\u30f3\u30b9\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3092\u4f7f\u3063\u3066\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306b\u597d\u5370\u8c61\u3092\u4e0e\u3048\u308b\u30fb\u9867\u5ba2\u306b\u611b\u3055\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u306e\u88fd\u54c1\u3092\u30c7\u30b6\u30a4\u30f3\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/span><a href=\"https:\/\/www.uxpin.com\/jp\/sign-up\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306b\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7<\/span><\/a><span style=\"font-weight: 400;\">\u3057\u3066\u3001UXPin\u306e\u591a\u6a5f\u80fd\u3067\u9ad8\u5ea6\u306a\u6a5f\u80fd\u3092\u305c\u3072\u304a\u8a66\u3057\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\r\n\r\n\r\n\n<div class=\"wp-block-button is-style-fill\"><center><a class=\"btn btn-flat btn-large btn-content-width\" href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">Try UXPin for free<\/a><\/center><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u7d44\u7e54\u3068\u88fd\u54c1\u306e\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u3082\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u3068\u300c\u30d3\u30b8\u30cd\u30b9\u300d\uff12\u3064\u306e\u76ee\u6a19\u306b\u304a\u3044\u3066\u3001\u9069\u5207\u306a\u76ee\u6a19\u5185\u5bb9\u3068\u305d\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u3053\u3068\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u53cc\u65b9\u306b\u30e1\u30ea\u30c3\u30c8\u306e\u3042\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u88fd\u54c1\u30c1\u30fc\u30e0\u306f\u4f01\u696d\u306e\u6226\u7565\u76ee\u6a19\u3092\u9054\u6210\u3057<\/p>\n","protected":false},"author":214,"featured_media":44585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[409,388,387,403],"tags":[],"class_list":["post-44768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ui-design-jp","category-ux-design-jp","category-blog-jp","category-process-jp"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uxpin.com\/studio\/jp\/wp-json\/wp\/v2\/posts\/44768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxpin.com\/studio\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxpin.com\/studio\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/jp\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/jp\/wp-json\/wp\/v2\/comments?post=44768"}],"version-history":[{"count":8,"href":"https:\/\/www.uxpin.com\/studio\/jp\/wp-json\/wp\/v2\/posts\/44768\/revisions"}],"predecessor-version":[{"id":50259,"href":"https:\/\/www.uxpin.com\/studio\/jp\/wp-json\/wp\/v2\/posts\/44768\/revisions\/50259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/jp\/wp-json\/wp\/v2\/media\/44585"}],"wp:attachment":[{"href":"https:\/\/www.uxpin.com\/studio\/jp\/wp-json\/wp\/v2\/media?parent=44768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/jp\/wp-json\/wp\/v2\/categories?post=44768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/jp\/wp-json\/wp\/v2\/tags?post=44768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}