{"id":35907,"date":"2022-07-19T03:57:20","date_gmt":"2022-07-19T10:57:20","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=35907"},"modified":"2023-11-01T18:43:50","modified_gmt":"2023-11-02T01:43:50","slug":"%e8%bf%bd%e6%b1%82%e3%81%99%e3%81%b9%e3%81%8dux%e3%83%a1%e3%83%88%e3%83%aa%e3%82%af%e3%82%b9%e3%81%a8%e3%81%af%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/%e8%bf%bd%e6%b1%82%e3%81%99%e3%81%b9%e3%81%8dux%e3%83%a1%e3%83%88%e3%83%aa%e3%82%af%e3%82%b9%e3%81%a8%e3%81%af%ef%bc%9f\/","title":{"rendered":"\u8ffd\u6c42\u3059\u3079\u304d\u300c UX\u30e1\u30c8\u30ea\u30af\u30b9 \u300d\u3068\u306f\uff1f"},"content":{"rendered":"\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/lh6.googleusercontent.com\/UFFqPS9SPKPRMmNJPBhAf0DbbJNTMn8mfPHqHIknagwfjC7l5GDLMyqJ4K0Gtb0LgdInRIxMZsLgv7vVYusG2KM05Yg8gOVtzH6YvsYst0w6XH5Y8jWYa5ot9Vm2BBLxfVhzt8PcuKZXehMpEg\" alt=\"UX\u30e1\u30c8\u30ea\u30af\u30b9\u3000KPI\" width=\"1200\" height=\"600\" \/><\/figure>\r\n\r\n\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">UX\uff08\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u306f\u66d6\u6627\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u6b63\u3057\u3044 UX\u30e1\u30c8\u30ea\u30af\u30b9 \u3068 KPI \uff08<\/span><span style=\"font-weight: 400;\">\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09<\/span><span style=\"font-weight: 400;\">\u306f\u7279\u5b9a\u3055\u308c\u306b\u304f\u3044\u306e\u3067\u3059\u304c\u3001\u30c7\u30b6\u30a4\u30f3\u30c1\u30fc\u30e0\u3084\u88fd\u54c1\u30c1\u30fc\u30e0\u306f\u81ea\u5206\u305f\u3061\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u77e5\u308a\u305f\u304c\u308a\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306f\u3055\u307e\u3056\u307e\u306a<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-roi-calculations\/\"><span style=\"font-weight: 400;\">\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306eROI\uff08\u6295\u8cc7\u53ce\u76ca\u7387\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u306b\u95a2\u5fc3\u3092\u5bc4\u305b\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u6b63\u3057\u3044 UX\u30e1\u30c8\u30ea\u30af\u30b9 \u3068KPI\u306e\u9078\u629e\u306f\u3001\u7d44\u7e54\u306eUX\u306e\u6210\u679c\u3092\u8a55\u4fa1\u3057\u3001\u7af6\u5408\u3068\u306e\u6bd4\u8f03\u306b\u304a\u3044\u3066\u81ea\u793e\u88fd\u54c1\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u3068\u3001<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/customer-experience-vs-user-experience-why-the-difference-matters\/\"><span style=\"font-weight: 400;\">CX\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u306e\u3055\u307e\u3056\u307e\u306a\u5074\u9762\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u6307\u6a19\u3092\u4f7f\u7528\u3059\u3079\u304d\u304b\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u4e16\u754c\u6700\u5148\u7aef\u306eUX\u30c7\u30b6\u30a4\u30f3\u30c4\u30fc\u30eb\u3067\u3001UX\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u3001\u3088\u308a\u8cea\u306e\u9ad8\u3044\u30c7\u30b8\u30bf\u30eb\u88fd\u54c1\u3092\u63d0\u4f9b\u3057\u307e\u305b\u3093\u304b\uff1f<\/span><a href=\"https:\/\/www.uxpin.com\/jp\/sign-up\"><span style=\"font-weight: 400;\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306b\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7<\/span><\/a><span style=\"font-weight: 400;\">\u3057\u3066\u3001UXPin\u306e\u30b3\u30fc\u30c9\u30d9\u30fc\u30b9\u306e\u30c7\u30b6\u30a4\u30f3\u30c4\u30fc\u30eb\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u88fd\u54c1\u30c7\u30b6\u30a4\u30f3\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306e\u5f37\u5316\u3084\u3001\u9867\u5ba2\u306b\u3088\u308a\u826f\u3044\u88fd\u54c1\u4f53\u9a13\u306e\u63d0\u4f9b\u304c\u3067\u304d\u308b\u304b\u3092\u305c\u3072\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">UX\u30e1\u30c8\u30ea\u30af\u30b9 \u3068 KPI \u3092\u8ffd\u8de1\u3059\u308b\u7406\u7531<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">\u00a0UX\u30e1\u30c8\u30ea\u30af\u30b9 \u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30b6\u30a4\u30f3\u30c1\u30fc\u30e0\u3084\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306f\u3001\u7d44\u7e54\u306e<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/ux-design\/the-11-minute-guide-to-bulletproof-ux-strategy\/\"><span style=\"font-weight: 400;\">UX\u6226\u7565<\/span><\/a><span style=\"font-weight: 400;\">\u304c\u52b9\u679c\u304c\u3042\u308b\u306e\u304b\u3084\u3001\u5404\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u6210\u529f\u5ea6\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">UX\u3068\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306f\u3001\u4f7f\u7528\u8005\u306e\u88fd\u54c1\u306e\u4f7f\u7528\u306b\u5bfe\u3059\u308b\u6e80\u8db3\u5ea6\u3084\u3001\u30c7\u30b6\u30a4\u30f3\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u3092\u6b63\u3057\u304f\u6e80\u305f\u3057\u3066\u3044\u308b\u304b\u3092\u4f01\u696d\u306b\u4f1d\u3048\u308b\u30e1\u30c8\u30ea\u30af\u30b9\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u88fd\u54c1\u306e\u6210\u529f\u306b\u306f\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u306f\u3001\u9867\u5ba2\u7dad\u6301\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u305d\u306e\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u8ca9\u58f2\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u306b\u91cd\u8981\u3067\u3042\u308a\u3001\u6700\u7d42\u7684\u306b\u306f\u7d44\u7e54\u306e\u53ce\u76ca\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">UX KPI \u306f\u3001\u4f01\u696d\u304c\u69d8\u3005\u306aUX\u306e\u76ee\u6a19\u3084\u76ee\u7684\u3092\u78ba\u5b9f\u306b\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3057\u3001\u9577\u671f\u7684\u306b\u9032\u6357\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">\u00a0UX\u30e1\u30c8\u30ea\u30af\u30b9 \u306e\u7a2e\u985e<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">\u4ed6\u306e\u6e2c\u5b9a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u540c\u69d8\u306b\u3001<\/span><b>UX\u306e\u6e2c\u5b9a\u57fa\u6e96\u306b\u306f2\u3064\u306e\u30bf\u30a4\u30d7\u304c\u3042\u308a\u307e\u3059<\/b><span style=\"font-weight: 400;\">\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5b9a\u6027\u7684\u306a\u30c7\u30fc\u30bf<\/b><span style=\"font-weight: 400;\">\uff1a\u611f\u60c5\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3001\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u306a\u3069\u306e\u4e3b\u89b3\u7684\u30c7\u30fc\u30bf<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf<\/b><span style=\"font-weight: 400;\">\uff1a\u6570\u5024\u3084\u6bd4\u7387\u3001\u305d\u306e\u4ed6\u6e2c\u5b9a\u53ef\u80fd\u306a\u30c7\u30fc\u30bf<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">UX\u6e2c\u5b9a\u306b\u304a\u3051\u308b\u8ab2\u984c\u306f\u3001\u591a\u304f\u306e\u6e2c\u5b9a\u57fa\u6e96\u304c\u5b9a\u6027\u7684\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u306f\u5206\u6790\u304c\u6bd4\u8f03\u7684\u7c21\u5358\u3067\u3001\u6570\u5024\u306f\u4e0a\u304c\u308b\u304b\u4e0b\u304c\u308b\u304b\u306e\u3069\u3061\u3089\u304b\u3067\u3059\u304c\u3001\u30a2\u30ca\u30ea\u30b9\u30c8\u3084\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306f\u3001\uff08\u610f\u56f3\u7684\u307e\u305f\u306f\u4e0d\u6b63\u78ba\u306b\uff09\u30c7\u30fc\u30bf\u3092\u8aa4\u89e3\u3057\u305f\u308a\u504f\u3063\u305f\u898b\u65b9\u3092\u3057\u3084\u3059\u3044\u305f\u3081\u3001\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u3088\u308a\u7dbf\u5bc6\u306b\u6271\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<h3><b>NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09<\/b><\/h3>\r\n<p><b>NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09<\/b><span style=\"font-weight: 400;\">\u306f\u3001\u9867\u5ba2\u304c\u81ea\u8eab\u306e\u88fd\u54c1\u3092\u63a8\u5968\u3059\u308b\u53ef\u80fd\u6027\u3092\u6e2c\u308b\u305f\u3081\u3001\u91cd\u8981\u306a UX\u30e1\u30c8\u30ea\u30af\u30b9 \u3068\u306a\u308a\u307e\u3059\u3002NPS\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u81ea\u8eab\u306e\u88fd\u54c1\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3001\u305d\u306e\u7d4c\u9a13\u3092\u4ed6\u306e\u4eba\u306b\u4f1d\u3048\u3088\u3046\u3068\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32985\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/user-bad-good-review-satisfaction-opinion.png\" alt=\"UX\u30e1\u30c8\u30ea\u30af\u30b9\u3000\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/user-bad-good-review-satisfaction-opinion.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/user-bad-good-review-satisfaction-opinion-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">NPS\u306f\u3001\u9867\u5ba2\u306e\u88fd\u54c1\u3084\u6a5f\u80fd\u306b\u5bfe\u3059\u308b\u6e80\u8db3\u5ea6\u30921\u70b9\uff08\u6700\u4f4e\uff09\u301c 10\u70b9\uff08\u6700\u9ad8\uff09\u3067\u5c0b\u306d\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u51fa\u3055\u308c\u3001\u4f01\u696d\u306f\u305d\u306e\u7d50\u679c\u3092\u4ee5\u4e0b\u306e3\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3057\u307e\u3059\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u63a8\u5968\u8005<\/b><span style=\"font-weight: 400;\">\uff089\u70b9\u307e\u305f\u306f10\u70b9\uff09\uff1a\u6700\u3082\u5fe0\u5b9f\u306a\u9867\u5ba2<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e2d\u7acb\u8005<\/b><span style=\"font-weight: 400;\">\uff087\u70b9\u307e\u305f\u306f8\u70b9\uff09\uff1a\u6e80\u8db3\u3057\u3066\u3044\u308b\u304c\u88fd\u54c1\u3092\u85a6\u3081\u308b\u53ef\u80fd\u6027\u304c\u4f4e\u3044\u9867\u5ba2<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6279\u5224\u8005<\/b><span style=\"font-weight: 400;\">\uff080\u301c6\u70b9\uff09\uff1a\u88fd\u54c1\u306e\u4f7f\u7528\u3092\u4e2d\u6b62\u3057\u3001\u4ed6\u306e\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3001\u4e0d\u6e80\u304c\u3042\u308b\u9867\u5ba2<\/span><\/li>\r\n<\/ul>\r\n<h3><b>SUS\uff08\u30b7\u30b9\u30c6\u30e0\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30b9\u30b1\u30fc\u30eb\uff09<\/b><\/h3>\r\n<p><b><i>SUS\uff08\u30b7\u30b9\u30c6\u30e0\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30b9\u30b1\u30fc\u30eb\uff09<\/i><\/b><span style=\"font-weight: 400;\">\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u88fd\u54c1\u306e\u7dcf\u5408\u7684\u306a\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30b9\u30b3\u30a2\u3092UX\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u63d0\u4f9b\u3059\u308b10\u306e\u8cea\u554f\u9805\u76ee\u3067\u3059\u3002SUS\u306e\u6b74\u53f2\u306f80\u5e74\u4ee3\u306b\u3055\u304b\u306e\u307c\u308a\u3001\u73fe\u5728\u3067\u3082\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u6e2c\u5b9a\u306e\u305f\u3081\u306e\u512a\u308c\u305fUX\u30e1\u30c8\u30ea\u30af\u30b9\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">SUS\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u3068\u3001\u3053\u306e\u91cd\u8981\u306a UX\u30e1\u30c8\u30ea\u30af\u30b9 \u306e\u4f7f\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001<\/span><a href=\"https:\/\/blog.hubspot.com\/service\/system-usability-scale-sus\"><span style=\"font-weight: 400;\">HubSpot\u306e\u8a18\u4e8b<\/span><\/a><span style=\"font-weight: 400;\">\u304c\u30aa\u30b9\u30b9\u30e1\u3067\u3059\u3002<\/span><\/p>\r\n<h3><b>CSAT\uff08\u9867\u5ba2\u6e80\u8db3\u5ea6\uff09<\/b><\/h3>\r\n<p><b><i>CSAT\uff08\u9867\u5ba2\u6e80\u8db3\u5ea6\uff09<\/i><\/b><span style=\"font-weight: 400;\">\u306f\u3001\u88fd\u54c1\u3084\u6a5f\u80fd\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u304c\u3069\u308c\u3060\u3051\u6e80\u8db3\u3057\u3066\u3044\u308b\u304b\u3092\u6e2c\u308b\u3082\u306e\u3067\u3059\u3002CSAT\u306e\u6e2c\u5b9a\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u3010\u306f\u3044\/\u3044\u3044\u3048\u3011\u306e\u8cea\u554f\uff1a\u4f8b\u3048\u3070\u300c\u3053\u306e\u88fd\u54c1\u306f\u30bf\u30b9\u30afX\u3092\u5b8c\u4e86\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3057\u305f\u304b\uff1f\u300d\u306e\u8cea\u554f\u3067 \u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u306e\u30b9\u30b3\u30a2\u304c\u4f5c\u3089\u308c\u307e\u3059\u3002<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10\u6bb5\u968e\u8a55\u4fa1\u306a\u3069\u306e\u30b9\u30b1\u30fc\u30eb\u8a55\u4fa1\uff1a\u4f8b\u3048\u3070\u3001\uff08\u4e00\u65b9\u306e\u7aef\u304c\u4e0d\u6e80\u3067\u3001\u3082\u3046\u4e00\u65b9\u306e\u7aef\u304c\u6e80\u8db3\u3057\u3066\u3044\u308b1\u301c10\u306e\u30b9\u30b1\u30fc\u30eb\u3092\u8a2d\u3051\u305f\uff09\u300c\u4eca\u65e5\u306e\u7d4c\u9a13\u306b\u3069\u306e\u7a0b\u5ea6\u6e80\u8db3\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\u300d\u3068\u3044\u3046\u8cea\u554f\u3067\u3001 \u30b9\u30b1\u30fc\u30eb\u306b\u57fa\u3065\u3044\u3066\u96c6\u8a08\u30b9\u30b3\u30a2\u304c\u4f5c\u3089\u308c\u307e\u3059\u3002<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" class=\"wp-image-32983\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/heart-love-like-good.png\" alt=\"heart love like good\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/heart-love-like-good.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/heart-love-like-good-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><b>\u30bf\u30a4\u30e0\u30aa\u30f3\u30bf\u30b9\u30af<\/b><\/h3>\r\n<p><b>\u30bf\u30a4\u30aa\u30f3\u30bf\u30b9\u30af<\/b><span style=\"font-weight: 400;\">\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u30bf\u30b9\u30af\u3092\u5b8c\u4e86\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u5e73\u5747\u6642\u9593\u3092\u51fa\u3057\u3001\u7279\u306b\u3001\u751f\u7523\u6027\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a\u306e\u305f\u3081\u306b\u30c7\u30b6\u30a4\u30f3\u3055\u308c\u305f\u4f01\u696d\u5411\u3051\u88fd\u54c1\u3067\u306f\u3001\u88fd\u54c1\u306e\u52b9\u7387\u6027\u3092\u793a\u3059\u7d20\u6674\u3089\u3057\u3044\u30e1\u30c8\u30ea\u30af\u30b9\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">CSAT\u3068\u306f\u7570\u306a\u308a\u3001\u30bf\u30a4\u30e0\u30aa\u30f3\u30bf\u30b9\u30af\u306f\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u5165\u529b\u304c\u4e0d\u8981\u3067\u3059\u304c\u3001\u305d\u306e\u4ee3\u308f\u308a\u306b\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u7d50\u679c\u3092\u6e2c\u5b9a\u30fb\u96c6\u8a08\u3059\u308b\u5206\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/span><\/p>\r\n<h3><b>CES\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff09<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u3042\u308b\u30bf\u30b9\u30af\u5b8c\u4e86\u306b\u304a\u3051\u308b\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u96e3\u6613\u5ea6\u3092\u6e2c\u308b\u306e\u306b\u3001\u4f01\u696d\u306f<\/span><b><i>CES\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff09<\/i><\/b><span style=\"font-weight: 400;\">\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002CES\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u7d4c\u9a13\u306b\u3064\u3044\u3066\u8cea\u554f\u3057\u3001\u305d\u306e\u7b54\u3048\u306b\u5c3a\u5ea6\u3092\u3064\u3051\u3066\u6e2c\u5b9a\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8cea\u554f\uff1a\u6a5f\u80fdX\u306e\u4f7f\u3044\u3084\u3059\u3055\u306f\u3069\u3046\u3067\u3057\u305f\u304b\uff1f<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u96e3\u6613\u5ea61\uff5e10\uff1a1\uff1d\u3068\u3066\u3082\u96e3\u3057\u3044\u300110\uff1d\u3068\u3066\u3082\u7c21\u5358<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u30a8\u30e9\u30fc\u7387<\/b><\/h3>\r\n<p><b><i>\u30a8\u30e9\u30fc\u7387<\/i><\/b><span style=\"font-weight: 400;\">\u306f\u3001\u88fd\u54c1\u3084\u6a5f\u80fd\u306b\u3088\u3063\u3066\u8ab0\u304b\u304c\u30bf\u30b9\u30af\u3092\u5b8c\u4e86\u3067\u304d\u306a\u304f\u306a\u308b\u983b\u5ea6\u3092\u793a\u3057\u307e\u3059\u3002\u30b7\u30b9\u30c6\u30e0\u30a8\u30e9\u30fc\u7387\u306f\u3001\u9867\u5ba2\u306e\u88fd\u54c1\u306e\u4f7f\u7528\u3084\u63a8\u5968\u3092\u8e8a\u8e87\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u91cd\u8981\u306a UX\u30e1\u30c8\u30ea\u30af\u30b9 \u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u79c1\u305f\u3061\u306f\u3001\u30a8\u30e9\u30fc\u7387\u3092\u3067\u304d\u308b\u3060\u3051\u4f4e\u304f\u6291\u3048\u308b\u3053\u3068\u3092\u76ee\u6a19\u306b\u3001\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u8868\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u30a8\u30e9\u30fc\u7387\u304c\u9ad8\u3044\u5834\u5408\u306f\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306b\u91cd\u5927\u306a\u554f\u984c\u304c\u3042\u308a\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u76f4\u3061\u306b\u8abf\u67fb\u3057\u3066\u4fee\u6b63\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\r\n<h3><b>\u5b8c\u4e86\u7387<\/b><\/h3>\r\n<p><b>\u5b8c\u4e86\u7387<\/b><span style=\"font-weight: 400;\">\uff08\u307e\u305f\u306f<\/span><b>\u30bf\u30b9\u30af\u306e\u6210\u529f\u7387<\/b><span style=\"font-weight: 400;\">\uff09\u306f\u3001\u30bf\u30b9\u30af\u5b8c\u4e86\u306e\u56de\u6570\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002\u5b8c\u4e86\u7387\u306f\u3001\u30d0\u30b0\u3084\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306e\u554f\u984c\u306a\u3069\u3001\u3088\u308a\u5927\u304d\u306a\u554f\u984c\u3092\u793a\u3059\u512a\u308c\u305f\u30e1\u30c8\u30ea\u30af\u30b9\u3068\u306a\u308a\u3001\u4f8b\u3048\u3070\u5b8c\u4e86\u7387\u304c\u7a81\u7136\u4f4e\u4e0b\u3057\u305f\u5834\u5408\u3001\u65b0\u3057\u3044\u30ea\u30ea\u30fc\u30b9\u306b\u8d77\u56e0\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u30a8\u30e9\u30fc\u307e\u305f\u306f\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306e\u554f\u984c\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34887\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/testing-user-behavior.png\" alt=\"UX\u30e1\u30c8\u30ea\u30af\u30b9\u3000\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\" width=\"750\" height=\"301\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/testing-user-behavior.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/testing-user-behavior-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">\u5b8c\u4e86\u7387\u306f\u3055\u307e\u3056\u307e\u306a\u8981\u56e0\u306b\u5f71\u97ff\u3055\u308c\u308b\u305f\u3081\u3001\u88fd\u54c1\u30c1\u30fc\u30e0\u306f\u3001\u4f55\u304b\u304c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u793a\u3059\u30e1\u30c8\u30ea\u30af\u30b9\u3068\u3057\u3066\u3001\u3053\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\r\n<h3><b>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3084\u5145\u5b9f\u5ea6\u3092\u8868\u3059\u3082\u3046\u4e00\u3064\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u3067\u3042\u308a\u3001\u4f01\u696d\u306f\u3053\u308c\u3067\u9867\u5ba2\u306e\u88fd\u54c1\u306e\u4f7f\u7528\u3084\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u983b\u5ea6\u304c\u308f\u304b\u308a\u307e\u3059\u3002UX\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u51fa\u3059\u305f\u3081\u306b\u3001\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u3044\u304f\u3064\u304b\u7d44\u307f\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u88fd\u54c1\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u4f8b\u304c\u3042\u308a\u307e\u3059\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u306e\u4f7f\u7528\u6642\u9593<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PV\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09\u6570<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u306e\u30b9\u30af\u30ed\u30fc\u30eb\u91cf<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u95a2\u308f\u308a\u306e\u6709\u7121<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u88fd\u54c1\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u9593\u306b\u5b8c\u4e86\u3057\u305f\u30bf\u30b9\u30af\u306e\u6570<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">\u88fd\u54c1\u3068\u7d44\u7e54\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6e2c\u308b\u305f\u3081\u306e\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u8ad6\u3068\u30e1\u30c8\u30ea\u30af\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<h3><b>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/b><\/h3>\r\n<p><b><i>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/i><\/b><span style=\"font-weight: 400;\">\u306f\u3001\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u5165\u529b\u3001\u58f2\u4e0a\u3001\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3001\u53d6\u5f15\u3001\u305d\u306e\u4ed6\u306e\u30d3\u30b8\u30cd\u30b9\u30e1\u30c8\u30ea\u30af\u30b9\u306b\u5bfe\u3059\u308b\u5909\u63db\u7387\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u3001\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u30c7\u30b6\u30a4\u30f3\u4e0a\u306e\u5224\u65ad\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u30d7\u30e9\u30b9\u306b\u3082\u30de\u30a4\u30ca\u30b9\u306b\u3082\u4f5c\u7528\u3059\u308b\u305f\u3081\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u30e1\u30c8\u30ea\u30af\u30b9\u306b\u7d30\u5fc3\u306e\u6ce8\u610f\u3092\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">UX\u30e1\u30c8\u30ea\u30af\u30b9\u3068 KPI \u306e\u8ffd\u8de1\u65b9\u6cd5<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">UX\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u3084KPI\u8ffd\u8de1\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3084\u30c6\u30af\u30cb\u30c3\u30af\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u304c\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u30d0\u30a4\u30b9\u30c6\u30c3\u30d7\u30d7\u30ed\u30bb\u30b9\u3067\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u30fb\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u7c21\u5358\u306b\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<\/span><\/p>\r\n<h3><b>\u30b9\u30c6\u30c3\u30d71\uff1a \u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306e\u5b9a\u7fa9<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306f\u53c2\u7167\u30dd\u30a4\u30f3\u30c8\u3067\u3042\u308a\u3001\u901a\u5e38\u306f\u3001\u7d44\u7e54\u304c\u5b9a\u6027\u7684\u304a\u3088\u3073\u5b9a\u91cf\u7684\u30e1\u30c8\u30ea\u30c3\u30af\u306e\u4e21\u65b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u308b\u305f\u3081\u306e\u51fa\u767a\u70b9\u3067\u3059\u3002\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306f\u3001\u6539\u5584\u53c8\u306f\u60aa\u5316\u306e\u5224\u65ad\u3059\u308b\u305f\u3081\u3001UX\u30e1\u30c8\u30ea\u30af\u30b9\u6e2c\u5b9a\u306b\u306f\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306e\u78ba\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u30bf\u30a4\u30e0\u30aa\u30f3\u30bf\u30b9\u30af\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3088\u3046\u306a\u7279\u5b9a\u306e\u76ee\u6a19\u3092\u5b8c\u4e86\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u6642\u9593\u3092\u5224\u65ad\u3059\u308b\u306e\u306b\u4f7f\u7528\u3055\u308c\u308b\u3001\u4e00\u822c\u7684\u306a\u5b9a\u91cf\u7684UX\u30e1\u30c8\u30ea\u30af\u30b9\u3067\u3042\u308a\u3001UX\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u958b\u59cb\u6642\u306b\u88fd\u54c1\u8cfc\u5165\u306b\u304b\u304b\u308b\u6642\u9593\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3057\u3001\u30ea\u30ea\u30fc\u30b9\u5f8c\u306b\u305d\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u304c\u6539\u5584\u3055\u308c\u305f\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<h3><b>\u30b9\u30c6\u30c3\u30d72\uff1a\u76ee\u6a19\u8a2d\u5b9a\u3068KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306e\u8a2d\u5b9a<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u76ee\u6a19<\/b><span style=\"font-weight: 400;\">\uff1a\u7d44\u7e54\u304c\u9054\u6210\u3057\u305f\u3044\u3053\u3068<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>KPI\uff08\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09<\/b><span style=\"font-weight: 400;\">\uff1a\u7d44\u7e54\u304c\u76ee\u6a19\u306b\u5411\u3051\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30b6\u30a4\u30f3\u30c1\u30fc\u30e0\u306f\u6539\u5584\u306e\u76ee\u6a19\u3092\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7d44\u7e54\u306f\u901a\u5e38\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u308b\u305f\u3081\u306b\u8907\u6570\u306eKPI\u3092\u6301\u3064\u5927\u304d\u306a\u9577\u671f\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" class=\"wp-image-34875\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/scaling-process-up-1.png\" alt=\"scaling process up 1\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/scaling-process-up-1.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/scaling-process-up-1-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3092\u63a8\u5968\u3059\u308b\u53ef\u80fd\u6027\u3092\u6e2c\u308b\u3082\u306e\u3067\u3001\u901a\u5e380\uff08\u6700\u4f4e\uff09\uff5e10\u70b9\uff08\u6700\u9ad8\uff09\u3067\u6e2c\u5b9a\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u88fd\u54c1\u306e\u73fe\u5728\u306eNPS\u306f6\u3067\u3059\u304c\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306f12\u30f6\u6708\u30679\u4ee5\u4e0a\u306b50\uff05\u5897\u52a0\u3055\u305b\u3001\u56db\u534a\u671f\u3054\u3068\u306b12.5\uff05\u5897\u52a0\u3055\u305b\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30d9\u30f3\u30c1\u30de\u30fc\u30af<\/b><span style=\"font-weight: 400;\">\uff1a6<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u76ee\u6a19<\/b><span style=\"font-weight: 400;\">\uff1a9<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u56db\u534a\u671f\u3054\u3068\u306eKPI<\/b><span style=\"font-weight: 400;\">\uff1a\u5404\u56db\u534a\u671f\u30670.75\u30dd\u30a4\u30f3\u30c8\u4e0a\u6607<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u30b9\u30c6\u30c3\u30d73\uff1a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6e2c\u5b9a<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u76ee\u6a19\u3068KPI\u3092\u8a2d\u5b9a\u3057\u305f\u30c1\u30fc\u30e0\u306f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6e2c\u5b9a\u306b\u69d8\u3005\u306a\u5206\u6790\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3084\u30c6\u30af\u30cb\u30c3\u30af\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u306e\u30bd\u30d5\u30c8\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.hotjar.com\/\"><b>Hotjar <\/b><\/a><span style=\"font-weight: 400;\">\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u305f\u3081\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u30ec\u30b3\u30fc\u30c0\u30fc\u3068\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092\u5099\u3048\u305f\u7d20\u6674\u3089\u3057\u3044\u5b9a\u6027\u7684\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001Web\u30b5\u30a4\u30c8\u3084\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u305f\u3081\u306e\u30af\u30a4\u30c3\u30af\u30b5\u30fc\u30d9\u30a4\u30c4\u30fc\u30eb\u3082\u3042\u308a\u3001\u69d8\u3005\u306aUX\u30e1\u30c8\u30ea\u30af\u30b9\u306e\u6e2c\u5b9a\u304c\u53ef\u80fd<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u200b\u200b<\/b><a href=\"https:\/\/baremetrics.com\/ja\/\"><b>Baremetrics<\/b><\/a><span style=\"font-weight: 400;\">\uff1a\u30c1\u30e3\u30fc\u30f3\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u53ce\u76ca\u306a\u3069\u3001\u3088\u308a\u5b9a\u91cf\u7684\u306a\u6570\u5024\u30c7\u30fc\u30bf\u3092\u6e2c\u5b9a<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"http:\/\/analytics.google.com\/\"><b>Google Analytics<\/b><\/a><span style=\"font-weight: 400;\">\uff1a\u30d5\u30ed\u30fc\u3001\u30bf\u30a4\u30e0\u30aa\u30f3\u30bf\u30b9\u30af\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306eGoogle\u306e\u7121\u6599\u5206\u6790\u30c4\u30fc\u30eb<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.optimizely.com\/\"><b>Optimizely<\/b><\/a><span style=\"font-weight: 400;\"> \uff1a2\u3064\u306e\u30c7\u30b6\u30a4\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6bd4\u8f03\u3059\u308b\u305f\u3081\u306eA\/B\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u30b9\u30c6\u30c3\u30d74\uff1aUX\u30e1\u30c8\u30ea\u30af\u30b9\u306e\u5831\u544a<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">UX\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u5831\u544a\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30b6\u30a4\u30f3\u30c1\u30fc\u30e0\u3068\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306f\u9577\u671f\u7684\u306a\u76ee\u6a19\u306b\u5411\u3051\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3057\u3001\u5404\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u6210\u529f\u5ea6\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">UX\u30e1\u30c8\u30ea\u30af\u30b9\u30ec\u30dd\u30fc\u30c8\u306b\u306f\u3001\u4e00\u822c\u7684\u306b4\u3064\u306e\u4e3b\u306a\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u304c\u8868\u793a\u3055\u308c\u3001\u901a\u5e38\u306f\u30b0\u30e9\u30d5\u3084\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3067\u8868\u793a\u3055\u308c\u307e\u3059\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u307e\u305f\u306f\u958b\u59cb\u6642\u306e\u57fa\u6e96<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u76ee\u6a19KPI<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KPI\u306b\u5bfe\u3059\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u671b\u307e\u3057\u3044\u76ee\u6a19<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">UX\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u7c21\u6f54\u3067\u900f\u660e\u6027\u306e\u3042\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002UX\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u3001\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u3084\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u304c\u8abf\u67fb\u7d50\u679c\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u306b\u95a2\u3059\u308b\u53c2\u8003\u6587\u732e\u3092\u542b\u3081\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<h3><b>\u30b9\u30c6\u30c3\u30d75\uff1aUX\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u3082\u3068\u306b\u884c\u52d5\u3059\u308b<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u30c7\u30b6\u30a4\u30f3\u30c1\u30fc\u30e0\u306f\u3001KPI\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306e\u5b9f\u884c\u53ef\u80fd\u306a\u8a08\u753b\u3092\u6301\u3064\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4f8b\u3048\u3070\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u60aa\u5316\u3057\u305f\u308a\u3001\u7279\u5b9a\u306eKPI\u3092\u6e80\u305f\u305b\u306a\u304b\u3063\u305f\u308a\u3057\u305f\u5834\u5408\u306f\u3069\u3046\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">UX\u30e1\u30c8\u30ea\u30af\u30b9\u306f\u3001\u30c7\u30fc\u30bf\u96c6\u3081\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002UX\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u7d44\u7e54\u306e\u305f\u3081\u306b\u53cd\u5fa9\u3057\u3001\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3082\u306e\u306a\u306e\u3067\u3059\u3002<\/span><\/p>\r\n<h2><span style=\"font-weight: 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href=\"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/%e3%83%87%e3%82%b6%e3%82%a4%e3%83%b3%e3%83%84%e3%83%bc%e3%83%ab%e3%81%af%e3%82%a4%e3%83%a1%e3%83%bc%e3%82%b8%e3%83%99%e3%83%bc%e3%82%b9%e3%81%8b%e3%82%89%e3%82%b3%e3%83%bc%e3%83%89%e3%83%99%e3%83%bc\/\"><span style=\"font-weight: 400;\">\u753b\u50cf\u30d9\u30fc\u30b9\u306e\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7<\/span><\/a><span style=\"font-weight: 400;\">\u3068\u306f\u7570\u306a\u308a\u3001UXPin\u306f\u3001HTML\u3001CSS\u3001Javascript\u3092\u751f\u6210\u3057\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u3088\u308b\u30b3\u30fc\u30c9\u5316\u3055\u308c\u305f\u88fd\u54c1\u306e\u6a5f\u80fd\u6027\u3068\u5fe0\u5b9f\u6027\u306e\u6b63\u78ba\u306a\u518d\u73fe\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 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href=\"https:\/\/uxpin-jp.notion.site\/4d50e3d61386453fa640ff2ae3812a5b#5b9da1958a314926ae5e0192a6e48de0\">\u7d44\u307f\u8fbc\u307f\u306e\u30c7\u30b6\u30a4\u30f3\u30e9\u30a4\u30d6\u30e9\u30ea<\/a>\u3067\u3082\u3001UX\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u3092\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u3059\u308b\u3060\u3051\u3067\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\u7528\u306e\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3092\u3059\u3070\u3084\u304f\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 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