A practical refresher on how to reduce friction and when to add friction. Based on examples from Etsy, Salesforce IQ, Reddit and Dribbble.
Kill Friction Before It Kills Your UX
![22606521084 bb98d8e46c k](https://studio.uxpincdn.com/studio/wp-content/uploads/2015/12/22606521084_bb98d8e46c_k-700x220.jpg.optimal.jpg)
A practical refresher on how to reduce friction and when to add friction. Based on examples from Etsy, Salesforce IQ, Reddit and Dribbble.
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