Blog Posts

“The first step in solving a problem is to recognize that it does exist.”  – Zig Ziglar Product definition is the cornerstone of our entire product and sets the stage for the success of our product. Every solution we design builds upon the framework of this initial problem. That means we need to start with

The quality of design is about more than offering a visually-appealing interface; it has a direct impact on the product’s commercial success. According to McKinsey & Company, using design thinking methods leads to a 35% increase in revenue. It also prompts a 56% increase in return compared to businesses that put product design in the

Design thinking is the foundational process for UX teams to identify user problems and solve them with digital products. Design thinking encourages collaborating and a human-centered design. The five stages of the design thinking process include: There are no rules to follow these sequentially. Often UX teams prototype and test during the define stage while

A problem statement is a critical component of UX design that defines the user’s key challenges and helps guide the design process. Crafted early in the project, it ensures that the team is aligned and focused on solving the right problem. Without a clear problem statement, design solutions can become scattered or misaligned with user

Would you believe that a good user experience case study has the potential to get your job application noticed in the eyes of recruiters in case you get that job interview? If you are all set to share your portfolio with the hiring managers, why not take the final plunge and include the element that

Getting stakeholder and organizational support is crucial for ongoing investment and the future success of your design system. The DS team must prove that employees use the design system and that it delivers a positive return on investment. In our January 2022 webinar, Defending Your Design System, Carola Cassaro talked about the challenges DS teams